Retail-Based Social Enterprise
East London social enterprise Community Links runs community projects and services supporting over 20,000 per year. Part of its strategy incorporates diversification and income generation, and it saw the opportunity to sell Christmas trees to the London market.
What we provided
Through the Local Christmas Tree Company (owned by Cocreate member Jonny Anstead) we provided a complete business development service from concept design through to operation stage. Our services included analysis of the London Christmas tree market (including online and offline sales), pricing strategy, marketing strategy, branding and e-commerce website design and build. The project was operated by Community Links staff.